Jun 26, 2026
Wall Street said sell. Stash members bought

When markets get loud, the headlines say one thing and regular investors usually do another. Over the 30 days ending June 26, 2026, Stash members did the opposite of the panic. Here is what actually happened inside Stash, in three numbers.
Send this to the friend who panic-checks their portfolio on every dip.
1. The crowd did the opposite of the headlines
The instinct when markets wobble is to pull money out. Stash members did the reverse: 56% of every trading dollar over last 30 days went into the market, not out. For every $1 members pulled out, about $1.27 went back in.
Calm beats clever. Showing up when it's noisy is the move.
2. The most-bought thing? You can't buy it anywhere else
The single most-bought investment wasn't a stock you can grab on any app. It was SpaceX, a private company most investors can't touch, offered to Stash members through a Stock Party. It pulled 11.5% of all buying, and almost nobody sold.
Access is the flex. Members got a seat most investors never get offered.
3. And the boring stuff beat the hot stocks
Strip out the rocket and a quieter winner shows up: diversified funds. 6 of the ten most-bought investments were broad index funds and ETFs, baskets that spread your money across hundreds of companies, and 2 were bonds or Treasuries, outweighing the buzzy single names. The crowd's real default is a basket, not a bet.
Diversified and dull isn't settling. It's the strategy.
The receipts: top buys and sells
Most-bought, by share of all buying:
SpaceX (SPCX), Stock Party: 11.5%
Stocks Nationwide (VTI), total US market ETF: 4.8%
NVIDIA (NVDA): 3.2%
Most-sold, by share of all selling:
NVIDIA (NVDA): 4.8%
Stocks Nationwide (VTI): 3.7%
Long-Term Mix (AOA), all-in-one ETF: 3.1%
Same names on both lists? That's normal: every trade has a buyer and a seller, just with different time horizons. Healthy markets have two sides.
Frequently asked questions
Are these the right things for me to buy?
No. This is what Stash members did in aggregate, not a recommendation for you. What is right depends on your own situation. The durable habit matters more than any ticker: see The Stash Way: Invest Regularly.
Why percentages instead of dollar amounts?
Percentages show what the crowd did without revealing anyone's balances or our total flows. Every figure is each name's share of buy or sell activity over the window.
Does buying the most-bought stock mean it's a good investment?
No. Popularity is not quality. A crowded buy can still be a poor fit for your goals, and a diversified fund you never hear about can be a better one. Start with your plan, not the leaderboard. See Investing Myths That Hold People Back.
Bottom line
The headlines sell fear and hot tips. Most Stash investors quietly did the opposite: they kept buying, they reached for things they could not get elsewhere, and they leaned on boring, diversified funds. That is the whole game.
Sources
Stash internal trading data: aggregate, anonymized Stash member trading activity over the 30 days ending June 26, 2026 (Looker
trades; figures are each name's share of buy or sell dollars, and the net split is each side's share of all trading dollars).
Important disclosures
This article is for educational purposes only and is not a recommendation to buy, sell, or hold any security. Figures reflect aggregate, anonymized Stash member trading activity over the stated window and are not a forecast. Past performance is not a guarantee of future results. Investing involves risk, including the possible loss of principal. Stash is a registered investment adviser; what is right for you depends on your specific situation.
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