Everyone deserves a money coach. Get yours.

Get guidance specific to you, just like you’d get from a human financial advisor, without having to invite them to your kid’s wedding.

Get Started
A woman in an orange suit with a long curled moustache sits on a chair, holding up a phone showing the Stash app

Good advice pays off.

Investors who work with a professional advisor may earn about 2.6% more in annual returns than those who invest without one.1

1 Source: smartasset.com, 2024

Traditional financial advisors typically won’t talk to you until you have 250,000–1M+ in assets.2

2 Source: rethinking65.com, Cerulli, 2026

That’s where Stash comes in. We’re here for all investors.

Like a GPS for your money.

Your financial profile and goals give Stash the full picture. So advice can reflect where you are now and where you want to go.

Guidance, whenever you need it.

An AI advisor built on real Wall Street experience is at your fingertips. It can answer your questions, explain your options, and help you stay on track.

Your next steps, your decision.

When something needs your attention, we’ll let you know. Then you decide whether to act, and we help you take action.

Smarter than a chatbot.Cheaper than a suit.

Vs. a traditional advisor

  • A fraction of the cost. Other financial advisors that charge a flat fee typically cost around $2,500+/yr. Stash costs just $12/mo.3
  • Always on. The average financial advisor spends only a limited number of hours a year on each client.4 Money Coach gives you its full attention, 24/7.

Vs. other AI tools

  • Your data is safe with us. Stash is an SEC-registered investment adviser and fiduciary, legally required to act in clients’ best interest.
  • Guidance is based on your real investments, goals, and activity, not generalizations about other people.
  • You can take action immediately in the app. And you review every action before any money moves.
  • Get proactive, clear next steps without having to ask the right questions.

Based on Stash’s internal Financial Advisor benchmark comparing Financial Advisor responses with ChatGPT. Not a measure of investment performance and not a guarantee of future results. For additional information on how we determined this claim, see our Learn article at https://bit.ly/4jPgoTr. Investing involves risk and investments may lose value. Holdings and performance are hypothetical.

ETF? IRA? WTF!

Being smarter with your money starts with understanding it. We break down investment strategies and translate the jargon so you can feel confident about your decisions.

Six Stash members with dramatic moustaches posed together against a blue backdrop

Let’s get growing.

Tell us your goals, and we’ll show you the next step to set up your perfect Stash.

Get Started