The latest study from Stash reveals the impact of inflation and the high cost of living on Main Street voters
Hardworking Americans with similar financial standing but divergent political views come to completely different conclusions about economic issues. Research was conducted over two weeks as Harris secured the Democratic nomination.
September 10, 2024, New York – Stash, the investing platform that empowers hardworking Americans to invest, save, and achieve their financial dreams, today announced the results of its latest study on the economic issues impacting hundreds of millions of lower- and middle-income Americans.
“This Stash study of hardworking Americans’ perceptions on the election and economic issues reveals yet again that inflation and the high cost of living are deeply impacting lower- and middle-income Americans,” says Stash CEO, Liza Landsman. “What the study did shed sharper light on is how vastly different individuals’ perceive their economic condition depending on their political view.”
Top findings from Stash’s Hardworking Americans’ Perceptions on the Election survey:
The majority of hardworking Americans surveyed are highly concerned about inflation and their personal finances—and half are confident that the election will meaningfully change these aspects of their lives.
Our respondents are overwhelmingly concerned with the high cost of living and inflation (43% identify it as the most important economic issue facing the country today).
Over 50% report that they are not confident that the economy will improve in the next few months.
People with roughly similar financial situations but different political affiliations are coming to completely different conclusions about their own finances and the economy.
Fans of Trump are deeply pessimistic about their own finances and inflation, and that’s much less true for Harris supporters (37% are highly concerned about their finances vs. 18% of Harris voters).
With regard to national issues, fans of Harris are much more likely to be concerned about the gap between the rich and the poor. One-third of Harris voters say the top issue is the gap between rich and poor; just 1% of Trump voters say the same.
Candidates are neck-and-neck as the top choice for President according to our study.
49.9% of those surveyed are voting for Trump; 50.1% for Harris—both within the 5% margin of error for this study.
Trump voters are nearly 5x more likely to say that the economic conditions influence their vote ‘A great deal’ (55% of Trump voters vs. 12% of Harris voters).
Methodology: Stash surveyed 2,217 Stash subscribers via a short Qualtrics survey between July 24, 2024 and August 9, 2024, which overlapped with the immediate aftermath of Biden stepping out of the race, Kamala Harris securing the Democratic nomination, and the stock market roiling on August 5th.
About Stash:
Stash is a financial platform dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to help people find security and peace of mind through saving and investing.
Investment advisory services offered by Stash Investments LLC, an SEC registered investment adviser. Investing involves risk and investments may lose value.