Annual survey by investing app Stash reveals personal wealth as top priority for hardworking Americans
Paying bills and understanding how wealthy people make money far outweigh global concerns and other hot-button election issues, mixed with optimism for the future
Stash, the investing app that empowers Americans to invest and achieve their financial goals, today announced the release of a new annual survey that reveals how 2,000 self-identified ‘hardworking’ Americans feel about their financial wellbeing and future.
“Millions of consumers work day in and day out to achieve financial stability, and with higher prices lingering for groceries, gas, and housing, it’s no surprise that money remains a top concern for Americans this year,” says Liza Landsman, CEO of Stash.
The top findings from Stash’s Hardworking Americans survey:
Despite social and political issues, money is the highest concern for hardworking Americans (58% agree).
Only 4% of survey respondents said that political and social issues are a top concern, and just 3% chose climate change.
39% chose money as the ‘top’ worry.
23% of respondents are highly concerned about the U.S. economy.
Only 35% of all respondents believe that the economy will improve in the next few months.
Gen X is the most pessimistic generation. While 57% of Millennials are pessimistic, 71% of Gen X respondents feel the same.
71% of hardworking Millennials believe their kids will be better off than they are.
67% of hardworking Millennials and 68% of Gen Z respondents think the future is brighter than the past.
A mere 2% of respondents across every generation feel ill-prepared for the hardships of today.
Methodology
For this study Stash, in partnership with Prodege, surveyed 2,000 middle-income Americans who self-identified as being “hardworking”. The sample was quota-managed to match the U.S. Census. This survey was fielded in October 2023.
About Stash
Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to help people find security and peace of mind through investing.